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ReInHerit Digital Hub

ReInHerit Webinar - A Charter for Sustainable Cultural Tourism development, management and promotion in Europe, latest developments and prospects

ReInHerit Project

Publication date
November 24, 2022

Terms of reuse
MIT - CC BY 4.0

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A Charter for Sustainable Cultural Tourism development, management and promotion in Europe, latest developments and prospects

  • 9 December 2022 from 3:00-4:00 pm CET
  • Facilitated by Manos Vougioukas and Jordi Tresserras Juan
  • Free Registration is open until 7 December 2022 (3 pm) ** HERE **
  • The online webinar is limited to 50 participants on a first come, first serve basis. The webinar will be recorded and the recording video will be available in the resources section.

ReinHerit Webinars are aimed at cultural heritage professionals. They will consist of a how to guide for small and medium-sized museum and cultural heritage organizations that documents processes, provides instruction, technical requirements and best practices for co-creation and collaboration between museums and cultural heritage institutions.

The Webinars are organised in the context of the  Horizon2020 ReInHerit project, that aspires to disrupt the current status quo of communication, collaboration and innovation exchange between museums and cultural heritage sites, in a sense that it will connect cultural heritage collections and sites, and present Europe’s tangible and intangible heritage to citizens and tourists in their wider historical and geographical contexts. The ReInHerit project is proposing an innovative model of sustainable heritage management, through which a dynamic network will be born; this network comprises cultural heritage professionals, innovation and cultural heritage solution tech experts, researchers, national museums, regional and local museums, and representative managers of Heritage Label sites. 

About this webinar:

The Webinar will present and discuss the ‘ECTN Charter for Sustainable Cultural Tourism’, a statement of principles on policies and strategies guiding the development, planning, management, operations and promotion of cultural and heritage tourism in the EU and beyond, for the benefit of tourist destinations, host communities, cultural heritage bodies, businesses and visitors. The purpose of this Charter is to bring together in a single, comprehensive and integrated document the main principles, features, findings, initiatives, conclusions and recommendations, regarding the development, management and promotion of cultural heritage tourism. The overall aim is to encourage sustainable and responsible tourism policies and actions across Europe and beyond, through engaging culture and heritage with innovation and cohesion. The Charter was first launched in 2014 and has been revised as the ECTN contribution for the European Year of Cultural Heritage 2018. There is a major revision planned with several enhancements, starting in 2023 to be concluded in 2024 (10 years anniversary). This Webinar will include an introduction to cultural heritage tourism principles and practice, as well as latest relevant latest developments, such as the ‘ICOMOS International Charter for Cultural Heritage Tourism: Reinforcing cultural heritage protection and community resilience through responsible and sustainable tourism management’ and the EU ‘Transition Pathway for Tourism’.


Manos Vougioukas
is Secretary-General of the European Cultural Tourism Network (ECTN), the only pan-European Network that brings together the cultural, heritage and tourism sectors to work together for sustainable cultural tourism development and promotion. He has established, managed, and coordinated 12 EU co-funded projects on sustainable and cultural tourism during the past 25 years. He is the main author of the ‘Charter for Sustainable Cultural Tourism’ adopted by ECTN. He holds BSc and MSc degrees and a Diploma in Economics. He served as a member of the Stakeholders Committee for European Year of Cultural Heritage in 2018, selected by EC DG EAC. He is a member of Europe Nostra, Interpret Europe and Europeana Network.

Jordi Tresserras Juan
is a Board member of ECTN, Director of LABPATC, a spin-off of Universitat of Barcelona and IBERTUR Network based on co-working in culture, tourism and development. Associated Professor at Cultural and Heritage Doctorate and Cultural Management Postgraduate Programme at Universitat of Barcelona. Consultant and collaborator for heritage management and creative economy, cultural and creative tourism, cultural routes, international cultural cooperation, and cultural diplomacy for international organizations (Council of Europe, European Union, UNESCO, UNWTO, World Bank). UNESCO Expert for World Heritage sites, Immaterial Cultural Heritage, Culture in Biosphere Reserves, Creative Cities and Council of Europe Expert for European Cultural Routes.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101004545.

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