About this webinar:
This webinar will consider methods and possibilities for digital audiences research and digital engagement evaluation. In a period in which museums are increasingly adopting digital tools for mediating and communicating with their audiences, aiming to foster participation and reach a broader set of publics, it is becoming increasingly important to also develop clearer evaluation methods for analysing the impact of these digital initiatives. Although digital audience research has a longer history, during the last decade – and in particular in the recent COVID-19 years – the need for clear workflows, benchmarks, and data practices to gather and analyse the experiences of online visitors and users of our digital applications has become a priority for the sector.
This webinar will briefly introduce the context in which these studies have been developed and, subsequently, focus on qualitative and quantitative methods for researching digital audiences and analysing digital engagement.
Dr Chiara Zuanni is an assistant professor in Digital Museology in the Centre for Information Modelling at the University of Graz (Austria). She has a BA in Classics and a MA in Archaeology from the University of Bologna and a PhD in Museology from the University of Manchester. She has worked at the University of Liverpool, in the Research Department of the Victoria and Albert Museum London, and is since 2018 based in Graz. Her research focuses on the collection, management, use, and display of digital data in museums. She works on digitisation of museum collections, on virtual museums, on applications of data science in the heritage sector, on digital audiences research, and on contemporary digital collecting.